案例研究：汉莎航空在严峻中获益的诀窍

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<LI class=MsoNormal style=”MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ideograph-numeric; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; mso-layout-grid-align: auto”><SPAN style=”LAYOUT-GRID-MODE: both; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>关键收入系统移植到英特尔</SPAN><FONT face=Arial><SUP><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; COLOR: black; mso-bidi-font-family: Arial”>®</SPAN></SUP><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; COLOR: black; mso-bidi-font-family: Arial”> </SPAN></FONT><SPAN style=”LAYOUT-GRID-MODE: both; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>安腾</SPAN><FONT face=Arial><SUP><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; COLOR: black; mso-bidi-font-family: Arial”>®</SPAN></SUP><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; COLOR: black; mso-bidi-font-family: Arial”> </SPAN></FONT><SPAN style=”LAYOUT-GRID-MODE: both; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>架构服务器</SPAN><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体”><?xml:namespace prefix = o ns = “urn:schemas-microsoft-com:office:office” /><o:p></o:p></SPAN></LI>
<LI class=MsoNormal style=”MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ideograph-numeric; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; mso-layout-grid-align: auto”><SPAN style=”LAYOUT-GRID-MODE: both; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>促进了每日</SPAN><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; COLOR: black; mso-bidi-font-family: Arial”><FONT face=Arial> 1,800 </FONT></SPAN><SPAN style=”LAYOUT-GRID-MODE: both; COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>次航班的收益优化</SPAN><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体”><o:p></o:p></SPAN></LI>
<LI class=MsoNormal style=”MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: normal; TEXT-AUTOSPACE: ideograph-numeric; TEXT-ALIGN: left; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; mso-pagination: widow-orphan; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt; mso-layout-grid-align: auto”><SPAN style=”COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>借助降低的资本、运营和软件授权成本</SPAN><SPAN style=”COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial”>，</SPAN><SPAN style=”COLOR: black; FONT-FAMILY: 宋体; mso-bidi-font-family: Arial; mso-ascii-font-family: Arial; mso-hansi-font-family: Arial; mso-ansi-language: ZH-CN”>实现了资金的快速回收</SPAN><SPAN lang=EN-US style=”LAYOUT-GRID-MODE: both; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体”><o:p></o:p></SPAN></LI></UL>
<P><SPAN style=”FONT-SIZE: 12pt; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-bidi-font-family: 宋体; mso-ansi-language: EN-US; mso-fareast-language: ZH-CN; mso-bidi-language: AR-SA”>作为严峻市场中的高级航线运营公司，汉莎航空公司依靠完善的收入管理系统来优化其每日<SPAN lang=EN-US> 1,800 </SPAN>次航班的收益。汉莎航空公司<SPAN lang=EN-US> IT </SPAN>管理部门副总裁<SPAN lang=EN-US> Marcus Frenz </SPAN>博士表示，<SPAN lang=EN-US>“</SPAN>我们的诀窍是预计需求，为座位设定最合理的价格。<SPAN lang=EN-US>”</SPAN>为将收益能力提高到新的水平，汉莎航空公司对其应用进行了扩充以支持优化所有客户的完整线路，从而要求计算能力实现重要升级。<SPAN lang=EN-US><BR>
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&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </SPAN>为了经济高效地提供该服务，公司在英特尔<SPAN lang=EN-US>® </SPAN>安腾<SPAN lang=EN-US>® </SPAN>架构服务器集群上部署了全新的<SPAN lang=EN-US> O&amp;D Optimizer </SPAN>应用，然后还移植了其<SPAN lang=EN-US> O&amp;D Forecaster </SPAN>应用。汉莎航空公司项目负责人<SPAN lang=EN-US> Arno Kumpf </SPAN>表示，<SPAN lang=EN-US>“……</SPAN>基于英特尔<SPAN lang=EN-US>® </SPAN>安腾<SPAN lang=EN-US>® 2 </SPAN>处理器的<SPAN lang=EN-US> HP Integrity Superdome* </SPAN>基础设施的出色性价比毫无疑问地改变了我们的收入管理系统。我们今天所做的事情，几年前连想都不敢想<SPAN lang=EN-US>……”</SPAN>凭借更准确的信息以及全公司对于质量和效率的关注，汉莎航空公司正在不断发展壮大。<SPAN lang=EN-US>2005 </SPAN>年，在整个航空行业经受另一个损失年的同时，汉莎公司的收入增长了<SPAN lang=EN-US> 7.5%</SPAN>，并且其乘客数量也继续有所增长。</SPAN></P>

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